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Banner Basics

The purpose of the banner is to act as an advertisement for your site. Think of your banner like a newspaper, television, or radio ad. The banners are on Web Pages other than your own. The banner is meant to bring people from other sites to your site. Now the question is, how do you get the banner on someone else's site?
Here are a few methods:

Trade banners with other Web Sites. What an idea! Go surfing for sites that are most like yours and write to the owners of those sites suggesting you start trading banners. You put their banner on three of your best pages and they do the same for your banners. Great! And it's free! If you get together with five or six sites, you can create a solid amount of cross-traffic. Great if you have the time and can find sites to trade with.

Pay for it, and don't be so quick, to say "No way!". Yes, we know sites that pull in millions of people a month ask for big money, but there are tons of sites out there that themselves are just like yours, trying to build an audience. And in the process, they would like to make a couple of bucks.But above all, remember that the pages where you place your banner must hit people that might have an interest in coming to your page. If not, then it's wasted money and ad space. The key to the entire process is finding your target audience. You'll want to get your banner onto other sites that have similar topics. The topics do not have to be exactly the same, but close enough that someone who would visit that page might like to investigate your site as part of their surfing.

Join a some other banner exchange. These exchanges are really popular. What happens is that when you join, you submit your own banner and in return you are given a bit of code to place on your page. That code is attached to the banner exchange network computers. It keeps track of how many times your site displays banners, as well as how many times your banner was displayed. Now, some exchanges display your banner once for every 10 or so times you display a banner, while others just do a straight random display of banners. Either way, there's really not a guaranteed number of displays, and you must be running their banners to get yours displayed. You may be missing the target audience completely. You may also get on pages that you wouldn't want to be on. Then again, it is free. Just be sure to read over their rules and regulations

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